Introducing “Mashumaro,” a luxurious and seductive fragrance that will transport you to a world of pure splendor. Mashumaro means marshmallows in Japanese, and this fragrance embodies the sweet, creamy, and smoky essence of this beloved treat.

Why Japan/Japanese now? One popular gift to give on White Day* is marshmallows.

In Japan, marshmallows are seen as a “symbol of love” and “affection” because of their soft and sweet nature. The word marshmallow in Japanese is “mashumaro,” which sounds similar to the phrase “ma shiro na kokoro,” meaning “pure-hearted” or “innocent heart.” This makes marshmallows a perfect gift for White Day, as they represent the pure intentions and affection of the giver.

The story behind the “Mashumaro” perfume is now evolving.

This scent opens with a captivating blend of very smoky marshmallows, incense, and milk, creating a sense of warmth and comfort. Imagine sitting around a campfire, roasting marshmallows while the smoke envelops you in a warm embrace. Then, the expensive musk adds a touch of elegance and sophistication, making this fragrance truly unique. As the fragrance develops, you’ll notice the delicate and alluring notes of rose and vanilla, which blend seamlessly with the rich and earthy scent of cashmere wood.