A voluptuous rose coupled with the elegance of woody leather imbued with velvety and suede notes.

A TRIBUTE TO THE ORIGINS OF PERFUMERY & ELEGANCE AS AN ART OF LIVING.

“I made this somewhat crazy promise to watch over you and ensure that you experience moments of sharing, emotion and creation. You are now at the heart of our quest for high standards and aesthetics. A place of life, of experience but also a cultural place, you have been the privileged witness since 1886 of the rise of Grassoise perfumery. You oscillate between past, present and future.

Your eponymous perfume, Villa Primerose, is a contrast between power and softness, between homage and modernity. It takes on the elegance of this magnificent gesture of a leather glove that one puts on.

Like those elegant women whom you welcomed and accompanied for more than a century, enveloping them in the charm of conventions and savoir vivre, this fragrance celebrates this art of living which is now reborn within your walls.”